Background on Michael Beashel’s logo design
June 21, 2017
There’s a building industry context in the novels and there were predictable devices I could have used- carpenter’s tools, surveying equipment, cranes or building elements such as timber, bricks, metal etc., but I chose the divider.
It’s a tool for measuring and that’s essential in all building and in fact it can be a metaphor for a determinant of one’s life and achievements. A quantum or KPI of how one’s fared in life and love.